Ampex Brands, which took over in 2021, is working on a modernized prototype that mixes experience and convenience.
HALAL GUYS REDESIGN SNEEK-PEEK
HALAL GUYS ELEVATE BRAND EXPERIENCE
The Halal Guys worked with Rubber and Road Creative, a San Francisco-based brand strategy and retail design firm, to create a new fast-casual design that balances the brand’s street cart roots and its desire to elevate the customer experience and brand identity as a growing international franchise operation.